Elizabeth is a co-founder and VP for GCH, a company created to develop and license cannabis lifestyle brands for legal cannabis markets. She leads brand strategy, communication and marketing for GCH's portfolio of brands. The first to market is Willie's Reserve, a line of cannabis products inspired by the one and only, legendary artist and activist Willie Nelson.
Prior, Elizabeth led consumer-driven brand development and strategy projects for clients around the world including Grupo Modelo, Samsung and Kaiser Permanente. Elizabeth received her BA in Anthropology from the University of Virginia.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]