Laura Jones

Executive Strategy Director
VMLY&R's BAV Group

Mother/Strategist/Data Geek/Feminist

Laura heads up strategy for BAV Group, VMLY&R’s brand analytics practice, and her mission is to fuel creativity with data using the world’s largest and longest running study on brands. She is a skilled researcher and moderator, whose framework for work sessions has helped senior executives and organizations move quickly into execution and driving business results.

Prior to joining BAV Group, Laura worked on creative strategy teams leading many integrated accounts at Y&R, McCann and Merkley + Partners, which included uncovering insights and developing strategies for world-class brands such as Dell, Barilla, American Girl, Fisher Price, JCPenney, Dentyne, Mastercard, Mercedes-Benz, the US Army and Verizon Communications.

A passionate supporter for advancing women’s leadership in the workplace, Laura has been a featured speaker at SXSW, the 3% Conference, The Girls’ Lounge, and Cannes Lions School, and she hopes to inspire women at every stage of their careers to #getloudladies and use their voices to get ahead. The future is female, at least in her house, where she and her husband Brian are raising two fierce little girls with lots of love (and snacks).

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]