Kate Niederhoffer

Director, Research
7 Cups

Kate’s professional mission is to share psychological ideas with a broader audience and liaise academia and business. She currently runs research at 7 Cups, a web and mobile peer to peer emotional support platform. She was previously the founder of Sooth, a mobile platform for advice acquired by DreamsCloud (2016), and Knowable Research, a research and consulting firm focused on the incorporation of social science into product and marketing research. Previously, she was Director of Measurement Science at Nielsen Online (BuzzMetrics) and EVP, Strategy at Dachis Group (now Sprinklr). When not in the lab, she tames the wild beasts known as her four children and seeks solace in spinning, running and yoga.



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