Noah Rothbaum is the editor of The Daily Beast’s Half Full section. He also hosts the podcast Life Behind Bars with legendary cocktail historian David Wondrich. In addition, Rothbaum is the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels and the associate editor of the forthcoming Oxford Companion to Spirits and Cocktails. Rothbaum’s first book, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, was published in 2007.
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