Gregory Reed

VP Technology Partnerships
Universal Pictures Home Entertainment

VP Technology Partnerships at Universal Pictures, working to build partnerships with emerging technology companies, which are strategic and contribute to Universal Pictures current success and future growth opportunities. Through active participation in the startup community, I help the studio navigate technology trends and innovation at the ground level, identifying opportunities for Universal Pictures at the earliest stage. More broadly I facilitate partnerships with our colleagues at NBCUniversal and Comcast as we continue to develop opportunities together.

Prior to my position at Universal I was the founding CTO of theAudience, a leading social media company that pioneered social influencer marketing, backed by WME & Sean Parker. My group developed theAudience's proprietary social media management platform and applications for A‑list celebrities and entertainment brands such as Universal, Spotify, MySpace, Fandango and others.

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