Aparna is LA2050's first EIR (Exec/Entrepreneur in Residence). She is a product strategist and media ops leader, who’s run digital and mobile projects for some of the world’s biggest news outlets, advising hardware and media startups. At The New York Times, she ran the paper’s online education ventures group, while her other innovation-focused roles include launching social media for McKinsey, serving as director of operations for startup accelerator Grand Central Tech, and running Morgan Stanley’s alumni network. As a reporter, she’s covered Donald Trump for the Wall Street Journal and Jay-Z, luxury retail, and social justice for The New Yorker. Aparna earned a BS from Bryn Mawr College, where she was a Luce Scholar, and a Master’s in Journalism/MBA from Columbia University, where she lectures on digital strategy. As an executive adviser and FUSE Fellow to the City of Los Angeles, she's worked on elevating civic storytelling to all of the city's 99 neighborhoods.
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