Lauren Gaba Flanagan

Freelance Creative Strategist + Art Director

Lauren Gaba Flanagan is a creative strategist + art director focused on helping brands activate in esports + gaming.

Most recently, Lauren was the Director of Esports and Gaming at marketing services agency UEG, where she provided creative counsel on the space to corporate clients including Toyota and Frito-Lay. Prior to UEG, she was a creative in the corporate marketing group at entertainment and sports agency CAA, where she worked on the launch campaign and promotional strategy for the inaugural season of the Overwatch League.

Lauren is also a writer whose most recent work, a feature on esports + streaming, was published in Flaunt Magazine, and the author of, a weekly newsletter covering the latest news in esports through the lens of pop culture, entertainment, marketing, and investing.

She graduated from Emerson College with a bachelor of science in Marketing Communications and lives in Los Angeles, California.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]