Alicia Zertuche

English:
SXSW Music Festival coordinator since 1997, sharing the responsibility of selecting approximately 2,000 bands from an estimated 8,000 acts who apply to participate. One of her primary responsibilities is to increase the participation and creatively integrate members of the industry and acts from Latin America, Spain, and Caribbean into the overall programming of the conference. Aside from programming, she's serves as the visa support for SXSW Music Festival's international showcasing artists.

Spanish:
Coordinadora de programmación del Festival de Música de SXSW desde 1997, comparte la responsabilidad de seleccionar approximadamente más de 2 mil bandas de las 10 mil solicitando participar. Es la responsable del proceso de visas de los artistas internacionales y de aumentar la participación de Latino America, España y Caribe.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]