Corey Jeffery

SVP, Global Product Leadership
Kantar Insights

Corey Jeffery leads Kantar Insights’ Media & Content Global Product team. In this role, he oversees strategy and roadmap across our global portfolio of ad effectiveness measurement products and leads our new product innovation efforts. Whether Corey is collaborating with partners or working with some of Kantar’s largest global clients to develop new measurement solutions, he is always focused on maximizing the efficacy and efficiency of marketing and advertising investments through better tools and insight. Corey’s diverse background includes experience in management consulting at Cannondale Associates {now part of Kantar Retail}, client-side marketing analytics at Clairol/Bristol Myers-Squibb, as well as both digital and traditional media & ad sales research on the platform/publisher side at Microsoft and Viacom. Prior to joining Kantar Millward Brown, Corey led Nielsen’s digital advertising effectiveness product development efforts. Corey is a demonstrated thought-leader in marketing/advertising effectiveness with a track record of pioneering innovative solutions to help clients keep pace with the constantly-evolving consumer media and marketing landscape. He has chaired the ARF’s Advertising Effectiveness Council, is an active member of the Market Research Council, has spoken at numerous industry events and been cited by various trade publications.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.