Henrik Wenders

VP of Marketing
Byton

Mr. Henrik Wenders is a broad-minded marketing expert experienced in both the creative area of brand management as well as the technical area of product management. Henrik joined BMW in 2002 and successively managed numerous global car launch projects. Further, he was in charge of BMW’s International Advertising and Brand Management for the brands BMW and MINI in Europe. He stepped into BMW’s i division in 2011 as Head of Product Management BMW i8. As Vice President of Product Management BMW i, he took over the lead of BMW i’s Marketing and Sales Management from 2014. This laid the essential foundation for his passion and affinity for future-oriented technology and mobility. From the beginning of his time at BMW, Henrik worked in international Senior Management functions. Over the past 14 years he has become a true Globalist who feels at home in the world. Henrik appreciates managing multi-national teams and enjoys cross-cultural work environments. His interest in traveling and meeting new people nurtures his inspiration to focus his energies with meaningful intent striving for a healthy life balance in today’s fast-paced world.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.