photo of Eugenio Garcia

Eugenio Garcia

Cannabis Now Media

Eugenio Garcia is CEO and founder of Cannabis Now, a media group that offers reliable,
compelling and creative content to today’s cannabis consumer by way of print, digital, broadcast and social mediums. At Cannabis Now, Garcia is closely involved with the editorial process and manages the sales/revenue, distribution, marketing and investment departments. As a long-time entrepreneur and advocate, Garcia became interested in the space when consulting in the cannabis industry. Realizing the lack of a strong and balanced voice for today’s consumer, Cannabis Now became the solution by focusing on the most relevant news, political happenings, cannabis legislation, horticultural advancements, social change, economic trends and medical information available. Launched in 2009, Cannabis Now has experienced unparalleled growth, with Garcia’s vision leading the effort in bringing the magazine’s social media reach to 4.2 million followers to date, making its social media community one of the largest interactive cannabis communities in the world. Under Garcia’s leadership, Cannabis Now Magazine has emerged as the first cannabis publication since the 1970s to be widely distributed coast to coast. Garcia has developed high profile retail distribution partnerships for the company’s digital and print expressions, making Cannabis Now the first cannabis magazine in the world to be available on iTunes and to be distributed at airports nationwide through Hudson News. In addition, Cannabis Now is the first nationally distributed cannabis magazine since 1974 to be accepted and sold at Barnes & Noble across the country. Garcia has raised over 1.4M in funding for Cannabis Now and is a regular speaker at cannabis industry events nationally and internationally. In June 2017, Garcia successfully launched Hemp Today Media. This sister media company publishes HEMP magazine, the first nationally
distributed hemp only publication. In his downtime, Eugenio enjoys exploring the world with his partner and their rescue Pomeranian.

Cannabis Now’s headquarters are based in Berkeley, CA.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.