Jesse Atwell is Assoc. Partner at Triple 8 Management, where he oversees the organization’s marketing and shared services efforts. He is an advocate for customer service, direct-to-consumer campaigns, and growth marketing – using customer insight and experimentation to acquire more fans and retain existing ones. He is actively involved in the marketing efforts of Triple Tigers Records, a JV between Sony Music Entertainment, Thirty Tigers, and Norbert Nix.
Prior to joining Triple 8 Management, Jesse was Digital Marketing Manager for Sony Music Entertainment, building and executing digital marketing campaigns for RCA Records Nashville and Arista Nashville. While at Sony Music, he embraced gamification and helped launch Brad Paisley World – a unique online portal that rewarded user engagement with points and merchandise.
Before joining Sony Music, Jesse was as Associate Product Manager in Hallmark Cards’ New Concept Development and Greetings Innovations division where he led the Blue Sky Innovations team. While at Hallmark Cards, Jesse was particularly interested in researching how consumers connected in meaningful ways using new and emerging technologies. He led the development of the first-ever Cards with Flash Drives, which ultimately launched in partnership with Dreamworks Entertainment.
He started his career at Razor & Tie Records in New York City.
Jesse holds a Master’s of Music Business from New York University and a B.S. in Astronomy from the University of Kansas. He lives in Austin, TX with this wife, two daughters, and two very furry pomeranians.
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