Ask people about Joi Brown and you will soon find yourself buoyed by a whirlwind of superlatives. Weighty words like: creative, committed, passionate, driven, skillful, inspiring, and integrity. It is no surprise that, in an industry marred by change and uncertainty, Brown has secured her place as one the most trusted and steadfast executives in the music business. Brown has lead by example, particularly during music’s most turbulent years, providing an oasis of dependability combined with forward-thinking agility.
Joi Brown is the Senior Vice President of Marketing and Brand Partnerships at Atlantic Records where she is responsible for cultivating strategic partnerships for Atlantic and its diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions.
She works with companies including MasterCard, LVMH, L’Oreal, Covergirl, Puma, McDonalds, Pepsi, Microsoft, Heineken, Verizon Wireless, Adidas, Apple, FORD, GM, Pernod Ricard, Chrysler, Diageo, P&G, Uniqlo, Twitter, Tidal, Colgate and many others. The campaigns vary in size and scope and extend from overall company-based partnerships that leverage in-house resources to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement.
Joi also works with brands in developing their music strategy globally as a member of Warner Music Group’s Global Brand Council.
Brown is an Alumn of Howard University where she pledged the esteemed Delta Sigma Theta Sorority. In 2000, Joi found her professional home when she joined the Atlantic Records family by accepting the position of Product Manager. Brown has been steadily promoted up through the ranks at Atlantic over the past 16 years and has held the title of SVP, Marketing/Brand Partnerships at Atlantic since 2013.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.