Devon Fox, Director of Digital Platform Innovation at PGA TOUR,
joined the organization in June 2016.
In her position, she is responsible for leading PGA TOUR efforts to create and explore forward leaning technologies that drive interest in the sport of golf. She works closely with Content, Product, and Operations teams to identify transformative technologies that will tell the stories of PGA TOUR players and events in fresh and creative ways. Devon works with the team to define how emerging technologies and partnerships may be used to create new and exciting fan experiences. Devon initiates and manages pilots, POCs, and experiments to test new ideas. She then analyzes the work to create recommendations and partners with Operations and Product teams to integrate and operationalize new products, services, or platforms. She has led the PGA TOUR Labs & Innovation team through several award winning initiatives including the launch of the PGA TOUR VR and PGA TOUR AR apps.
Previously, Devon worked at NIKE and NASCAR and spent time early in her career in the financial and insurance sectors. She graduated from the University of Pittsburgh with a BS in Information Sciences in 2003 and earned an MBA from Drexel University in 2012.
Devon serves on the Board of Directors for Jacksonville Roller Derby, the number 9 ranked Women's Flat Track Roller Derby Association (WFTDA) league in the world.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.