Zai Ortiz is the visionary entrepreneur-turned-game-maker drives immersive entertainment experiences that blur the lines of gaming, film, and play in the physical and digital world.
Zai serves as the Captain of a collective of forward-thinking storytellers, innovators, designers, and engineers. Working at the intersection of future-tech and entertainment Zai and his team are uncovering the ways technological advancement in AR, VR, AI, machine learning and robotics will shape and redefine our entertainment experiences.
Zai’s partnership with Nolan Bushnell follows his success with DarkMatter, Ortiz’ own visual design studio in Hollywood, whose client list includes Bethesda, Hasbro, Warner Bros, and Disney.
Zai’s ability to bridge artistic storytelling with technical innovations has defined his career. His most recognizable work is his creation of the J.A.R.V.I.S. system holograms in Marvel’s Iron Man. He has led teams of 50+ artists to deliver stunning visuals for films such as TRON: Legacy, Mission: Impossible, Thor, The Twilight Saga, and Sherlock Holmes. His work has exhilarated billions of viewers and has inspired a new generation of artists.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.