Enrique De La Madrid
Enrique de la Madrid Cordero, is a successful professional in both the public and private sectors. He has gone from starting a successful business to being Secretary of Tourism of Mexico, reaching the sixth place as the most visited country of the world, a position never reached before in history. Author of the book 'Mexico in the Generation of Development', where he states that Mexico can and should aspire to become a developed country in this generation. He has been considered one of the 300 most influential leaders in Mexico for three consecutive years. He currently leads the Cities Initiative at Tecnológico de Monterrey.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.