Rynda Laurel

Rynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth. Her network is vast, and she has a knack for combining creative concepts with the right partners to get executable results.

Working directly with content creators, brands and intellectual properties for over 25 years in various aspects gives her a unique, multifaceted view of the business. In an ever-changing landscape, her tenure at major record labels, artist management firms, motion picture studios, interactive advertising agencies, international tech companies and consumer brands make her a valuable asset across the board. She has worked with hundreds of music artists from developing acts to well respected niche artists to multi-platinum, Grammy-winning, Rock and Roll Hall of Fame inductees.

Rynda is a sought-after moderator, speaker, and curator at international conferences such as SXSW, MIDEM, CMJ, CMW, Silicon Beach, and Digital LA. She also works with a number of charitable organizations including MusiCares MAP Fund, Alliance for Addiction Solutions and Sweet Relief.

With her diverse background, Rynda is a sought after consultant and currently works with a select number of clients. She looks for innovative, like-minded lifestyle brands, content creators, artists, experiential events and creative companies with whom to partner.​
www.atrynda.com for info.

In 2018, Rynda launched VRYeveryday a wellness brand with a mission to help support emotional well-being, mental health and biochemical recovery using nutrition, supplements and various wellness modalities. www.VRYeveryday.com for more info.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]