Tracey Brown
Tracey D. Brown is Chief Executive Officer of the American Diabetes
Association (ADA), the nation’s largest voluntary health organization and a
global authority on diabetes. Tracey herself has been thriving while living with
type 2 diabetes for over 15 years. She is the first CEO in the organization’s
almost 80-year history that is living with type 2 diabetes and is committed to
stopping the diabetes epidemic.
Tracey joined the ADA in June 2018 after her tenure as Senior Vice President
of Operations and Chief Experience Officer at Sam's Club, a division of
Walmart, Inc., where she was responsible for creating meaningful member
experiences, directing member strategy, marketing and branding, go-tomarket execution, data and analytics and membership operations.
Tracey brings more than 25 years of experience in driving global business
growth, leveraging data to connect consumers with brands and creating omnichannel experiences to escalate customer loyalty. Prior to joining Sam’s Club,
Tracey was Chief Executive Officer and Managing Director of RAPP Dallas, a
data-driven integrated marketing agency. Before RAPP, she served as Chief
Operating Officer for direct marketing agency Direct Impact, where she
coordinated strategic, tactical and overall company operations.
Previously, Tracey was Director of Worldwide Consumer Marketing for
Advanced Micro Devices, where she drove global marketing and demand
generation activity around the world, including China, India, Russia, France,
Spain, Italy and Japan. Early in her career, she served in leadership positions
at American Express, Proctor & Gamble and Exxon Mobil.
Tracey earned a Master of Business Administration degree from Columbia
Business School in New York and a Bachelor of Chemical Engineering
degree from the University of Delaware.
Tracey has always been passionate about the ADA’s Mission and served as a
member of the ADA National Board in addition to volunteering and
fundraising for the ADA in her local community. She and her family reside in
the Washington, D.C. metropolitan area.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.