John Maddox

Sr Dir Autonomous Safety & Compliance
Lyft

John Maddox is leading the Safety and Compliance organization for Lyft’s automated vehicle effort, called Level5. He is responsible for safety program strategy and execution, including ensuring that Lyft’s commitment to customer and public safety is fully demonstrated in all phases of development and deployment. He also leads safety and compliance for Lyft’s Bikes and Scooters division.

Mr. Maddox has a wide variety of experience in the automotive industry focused on safety, including having founded and led the American Center for Mobility, and co-founded Mcity at the University of Michigan. He served as the Associate Administrator for Vehicle Safety Research at the National Highway Traffic Safety Administration (NHTSA). Before working at NHTSA, Mr. Maddox spent over five years with Volkswagen Group as their Compliance Officer, and fourteen years with Ford Motor Company as a senior safety research engineer.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.