Theresa is an advertising music production maven with over ten years of experience using the commercial platform as a way to establish a brand’s musical identity. Currently, Theresa leads all music initiatives for VMLY&R NY, for brands such as Dell, US Navy, Altice, Pfizer and Pepperidge Farm. Most recently, Theresa oversaw the music supervision for the Bumble “The Ball Is In Your Court” Super Bowl campaign starring Serena Williams - which featured the new female empowerment anthem, “Soul Survivor” by Rita Ora.
During her career, Theresa has used her musical ear to create memorable pieces of original music, and has used her business savvy to broker innovative music licensing deals for clients such as Cadillac, Heineken, TD Ameritrade, Citi, Proctor + Gamble, Garnier and Wendy’s.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.