Sunny Madra

VP
Ford Motor Company

Sundeep (Sunny) Madra is vice president, Ford X, Ford Motor Company, effective Jan. 25, 2018. In this role within Ford Smart Mobility, LLC, Madra ensures Ford is continuously discovering and actively incubating new business models. His responsibilities include the Ford X subsidiary, Autonomic, and the Ford X business incubator and accelerator. Previously, Madra was co-founder and CEO of Autonomic, where he worked with Ford to initiate development of the cloud-based Transportation Mobility Cloud platform. Autonomic was acquired by Ford Smart Mobility in January 2018. As an entrepreneur and investor, Madra also co-founded Xtreme Labs (acquired by Pivotal in 2013), which provided mobile solutions to clients across a number of industries, including automotive and tech sectors, as well as social media networks. Madra received his Bachelor of Applied Science in Computer Engineering from the University of Ottawa. He is the co-inventor of 12 patents.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.