Bethany Hale

Bethany Hale is the Head of Marketing at Cedar, a data-driven patient payment and engagement platform that is transforming the financial experience for more than 150,000 patients nationwide on behalf of its clients. She brings 15+ years of experience across marketing strategy, brand development, content and performance marketing, and customer experience design to this role. Prior to joining Cedar, Bethany spent 7 years at IBM, most recently as a product manager on the healthcare team where she created an AI-enhanced, pre-configured marketing automation platform, in partnership with Adobe, that enables healthcare & life sciences marketers to drive improved healthcare consumer experiences, increased revenue and more effective marketing campaigns. Bethany is a creative storyteller and thought leader who has worked with other notable brands including American Express, Samsung Electronics, Hertz, Pfizer, Microsoft, and Chevron. She has an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University.



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