photo of Lori H. Schwartz

Lori H. Schwartz

Principal / Governor
StoryTech / Television Academy

Lori​ is an experiential marketing executive whose StoryTech initiative
pairs brands, storytellers & technology companies together to foster business success. StoryTech's trends briefings, curation & tour products have become well known globally through their work @CES, @NAB, @NATPE and @IBC to name a few. Lori also collaborates directly with top creative and strategic executives like AT&T, ShowTime, HP and Clorox to ensure their understanding of emerging business models while designing unique experiences to create engagement.

Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events & private companies to facilitate conversations around new business models & technology innovation. She sits on the Board of Governors and The Executive Committee for the Television Academy (Emmys). You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show'​ where she talks tech with industry leaders.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, NA, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the principal to launch the highly regarded IPGLAB( where she advised Fortune 500 clients like General Motors, Nestle, Sony and Yum! Brands.

A true 'Technology Catalyst', she has been profiled as one of the “30 Executives Shaping the Evolution of Media & Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Lori H. Schwartz
Events featuring Lori H. Schwartz