Joy Howard

Chief Mktg Officer
Lyft

Joy Howard has dedicated her career to building iconic brands that are platforms for social change. She is currently the Chief Marketing Officer at Lyft, where she leads a team of 250+ marketers committed to transforming transportation and making cities more livable. Before joining Lyft, she was the Chief Marketing Officer at Sonos, where she spent three years scaling disruptive technology and leading the digital transformation of its marketing team. Prior to joining Sonos, she led global marketing at Patagonia and reinvigorated their brand, accelerated the growth of their direct business, and pioneered new forms of consumer engagement for which she was featured in Fast Company’s 100 Most Creative People in Business. She joined Patagonia from Nike, where she was the global VP of Marketing for Converse All Star, the world’s largest and most iconic footwear franchise and beloved youth culture brand. Prior to her career in marketing, Joy was a recording artist with Seely, the first American band signed to the 90’s Britpop powerhouse label Too Pure. She has an MBA from UNC-Chapel Hill and a Bachelor’s degree from Agnes Scott College in Atlanta, Georgia.



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