Jonathan Lowenhar

Throughout my 20 year career, I’ve successfully built a $1B business segment for a large public company, guided the turnaround of a distressed $100M+ revenue business, launched and sold a venture-backed startup, and led the rise of one of the world’s fastest growing B2B SaaS businesses.

My first career was in hospitality, where I served as the first VP of Loyalty Marketing for Harrah’s Entertainment and led the turnaround of a failing 3,000-employee hotel and casino company. In 2007, I founded my first startup, which I successfully sold after 4 years and several rounds of capital. Starting in 2012, I served as President & COO of Taulia, growing the business to $20M ARR in less than 3 years.

Since 2014, I have led ETW Advisors, a firm of expert early stage operators who have combined their considerable skills to advise the next generation of startups to launch, grow and reach scale. I founded ETW because I believed that the biggest positive impact I could have on the world would be to positively influence the next generation of startup entrepreneurs. I’ve dedicated my professional life to that end.

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