Ted Florea

Global Board Member, Strategy
Forsman & Bodenfors

Before joining Forsman & Bodenfors, Ted served as Head of Planning at Huge, Head of Brand Strategy at Droga5, and Group Strategy Director at Goodby, Silverstein & Partners. He has revitalized and built purposeful brands throughout his career, tapping into powerful consumer insights to craft world-class integrated marketing. Ted has helped create iconic advertising campaigns for Denny’s, Sonic, PepsiCo Frito-Lay, Coca-Cola, Mondelēz, Prudential, Netflix, Nokia, Hyundai, and Chevrolet. Ted studied Sociology and Anthropology at Swarthmore College and the Social Psychology of Persuasion at the Annenberg School for Communication. He lives with his lovely wife and two ill-behaved cats in Park Slope, Brooklyn.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.