Mike Singletary

As the lead strategist on Moxie's Arby's crew, Mike Singletary unpacks a mixture of cultural intelligence, audience insights, and channel behaviors to help launch and guide the team's award-winning work.

When he's not monitoring trends, analyzing stats, or writing briefs, Mike is probably found either on a disc golf course or at home, sipping whiskey while watching his kids try to master the latest Fornite emote.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]