Carl Horton

Carl brings more than 20 years of marketing and strategy leadership experience across technology, retail and financial services.  Carl has led strategy, CRM, digital and loyalty functions as well as advised Fortune 500 companies as a management consultant. He is passionate about driving both customer and shareholder value.  He is considered a leader who invests in the development of his team, both personally and professionally.

At IBM, Carl is focused on retail industry, designing AI-powered customer experiences, personalization and loyalty.

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