Born a pineapple, bred an apple and now a peach, Joncier Rienecker has undertaken a role requiring her diverse experience to place music creators on the map. As Manager, Entertainment Relations at TuneCore – the premier digital music distribution company with one of the largest music catalogues in the world – Joncier is responsible for directing daily operations for the company in the Atlanta market. Appointed to represent TuneCore and serve the southeast region, Joncier is accountable for establishing and nurturing client relations, which is befitting of her down-to-earth and funny personality. The TuneCore artist community ranges from indie to high-profile artists. “I fell in love with TuneCore because of its fantastic model and philosophy: all artists, from emerging to established, should have affordable and equal access to all channels of music distribution,” says Joncier. Having an insatiable palate for helping others, Joncier dedicates a significant part of her daily efforts to educating the music community on TuneCore’s services. “TuneCore truly helps artists to make a living, living their dreams. I’m honored to be a part of a team which prides itself on putting artists first.” Joncier attended Ithaca College, obtaining her undergraduate degree in Creative Writing and Journalism. While earning her Bachelor of Arts, her taste grew for pursuing a career in the music business. Her appetite began with Radio Broadcasting and she worked as On-Air Talent for the institution’s station, 92 WICB-FM. By the time she graduated, she has ascended to the position of Urban Director for the station. After graduation, she held on-air positions for a few Internet radio stations in New York City, before working for ASCAP (American Society of Composers, Authors and Publishers). She began as Receptionist for the Membership Department in 2007, where she put her writing skills to use, eventually becoming editor of online/print content for the Rhythm& Soul Department. In 2010, she was promoted to Membership Representative for the Rhythm & Soul Department, servicing members within the southeast U.S. region. In 2015, Joncier was promoted again to Associate Director for the Rhythm & Soul Department and was tasked with overseeing the Gospel division – a special responsibility given due to her personal attention on the market. Following a successful 9-year tenure at ASCAP, in 2016, Joncier transitioned to TuneCore. Having surpassed the 10-year mark in her career, Joncier has seen some significant shifts in the music industry, a major one being the launch of TuneCore. “I believe TuneCore is a force in the digital music landscape. Every day, I look forward to helping as many artists as I can to have their music heard and to garner financial success,” she says. As an avid music lover and customer care savant, Joncier remains on a fruitful path to fulfilling that goal.
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