Amy Bonsall

Sr Design Director, Venture Design
Old Navy

As the VP of Strategy, Innovation, and Operations, Amy is responsible for ensuring Old Navy has robust, future-forward, business and product strategies and innovation to help deliver on them. In this role, she sits on the Old Navy Leadership Team and brings a people-centered approach to the organization.

Previously, Amy spent nearly a decade at IDEO, where she co-developed and led the Venture Design practice. Venture Design is a combination of design thinking and entrepreneurship, woven together in a way that helps new companies (be they startups or corporate spinoffs) to launch new businesses, products and services in a robust way, minimizing risk and maximizing customer delight.

Her practice is heavily people-centered: she believes new products, services, experiences and businesses should make life easier and more delightful for people (both customers and employees). She believes that the entire business model can be designed and optimized based on providing value to customers and applies a customer-centered lens to all of the above.

A published author and in-demand speaker at SXSW, Vivid Sydney and conferences worldwide, she writes and speaks about behavioral prototyping, entrepreneurialism, venture design, and embedding mindfulness in the workplace as a way to establish wellbeing, resilience and excellence. Her work has been published in Entrepreneur, IDEO.com, the Business Times of Singapore, and more.

She’s also the developer and teacher, along with colleagues, of an online course on Designing a Business, hosted by IDEOU.

Amy has lived and worked in cities around the globe, including Budapest, Lausanne, London, Melbourne, Singapore and San Francisco, where she’s had the opportunity to learn about various cultures through immersion. She’s earned a master’s of business administration from IMD in Switzerland, a master of science from Carnegie Mellon University, and a bachelors in engineering from the University of New Hampshire.

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