Marsha Cooke is the Senior Vice President of Content Strategy and Community at VICE Media. There, she works to build and strengthen the internal culture and external perception of VICE. From forging new relationships with local nonprofits to opening up funding for staff affinity groups, she has already had an enormous effect on the employees at VICE.
In her work with content strategy, Cooke has spearheaded projects like Maybe I’m Wrong and a series of issue-driven, livestreamed conversations. She aspires to further integrate VICE’s values with its content in an effort to affect longstanding change on our local and global communities.
Before VICE, she spent 24 years at CBS where she served as the Asia Bureau Chief, Senior Broadcast Producer for CBS Evening News, Executive Editor of Content for CBSN, and VP of News Services for 200+ CBS Affiliates and international news partners. During her time at The Tiffany Network, she covered countless natural disasters, the OJ Simpson trial, the Rodney King trial, the Fukushima nuclear disaster, visited North Korea three times, and won an Emmy.
Cooke is a graduate of Temple University where she is also a recipient of the Lew Klein Award & an inductee of the Alumni Hall of Fame.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.