Eugene Lee

Eugene has a personal passion and interest in all things media and technology. This, along with an overall intellectual curiosity, motivates him to align client strategy with media strategy, identifying media tactics and channels that work for the toughest client situations and challenges. Eugene has been working in healthcare media since 1994 and, with this deep experience; he is ideally suited to lead deep media strategy for our clients. In this role, he is tasked with leading CMI/Compas’ media strategy, media planning, media innovation, analytics and search engine marketing teams to ensure that all CMI deliverables are strategically sound, channel neutral, cutting-edge, innovative and accountable with measures of performance. This expansive knowledge of media has been leveraged by many organizations through speaking engagements and focus groups and he has been cited in Manhattan Research around the media landscape. In 2011, Eugene was voted onto the Board of Directors of The Association of Medical Media and in 2012 he was asked to join the Digital Health Coalition as a Digital Health Scholar.

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