As Vice President and Head of Digital at Verizon Fios, Sasha Lucas oversees digital product experiences across web, mobile and emerging technology. Under her leadership, the Verizon Fios Digital team harnesses the power of connections — on its network, between customers and within its organization — to advance the digital experiences of today and set the standards for tomorrow. Leveraging technology that advances human innovation, including apps, bots, XR and machine learning, Sasha’s team builds simpler, smarter and more intuitive digital experiences, delivering the next generation of customer experience.
Before joining Verizon, Sasha spent eight years at Citibank N.A. where she led digital customer experience strategy for the Citi Cards business, utilizing consumer data and insights to deliver comprehensive end-to-end user experiences. Sasha earned a Bachelor’s in Business Administration from the University of Miami (FL) and an MBA from the Goizueta Business School at Emory University.
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