Yadira Harrison

Co-Founder
Verb

Yadira Harrison is cofounder of Verb, a hybrid consultancy / agency offering that provides a holistic approach to integrated and experiential campaigns, brand partnerships and proprietary platforms. Yadira is a seasoned industry veteran who has grown a diverse team at Verb and fostered strong client relationships with Amazon Web Services, Lyft, CRWN Magazine and Nielsen. Before starting Verb, Yadira was VP at Civic Entertainment Group, where she led the agency’s Airbnb team through numerous activations and proprietary franchises including Airbnb Open and Airbnb Haus @ Sundance Film Festival. When she’s not changing the advertising world, Yadira can be found at the Whitney Museum of Art, where she is a member, or cheering on her beloved Dallas Cowboys.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.