Britta Cleveland

SVP, Research Solutions
Meredith

Britta Cleveland is responsible for all of Meredith’s National Media Brands and leading women’s websites. Prior to joining Meredith, she was the director for advertising research at Reader’s Digest and prior to that she worked on the advertising agency side of the business in the New York offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample. Britta has written and presented papers at numerous industry events covering issues related to advertising effectiveness and tablet magazine readership. She was on the leading edge of the “engagement” movement when she developed the “Involvement Index.” Another key focus has been on the drivers of ad effectiveness. One of her goals to raise the level of interest in research beyond the research community, by providing practical solutions and tools – simplifying the complicated.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.