Katie O’Brien serves as Head of Creative for Wayfair’s lifestyle brands Joss & Main, AllModern, Birch Lane, and Perigold. With nearly two decades of design-thinking, creative directing, and storytelling for brands that span every industry, Katie now reimagines experience marketing for the online shopper by setting the creative vision for each of Wayfair’s distinct lifestyle brands.
Prior to joining Wayfair, Katie spent six years developing brand experiences at FreemanXP as their vice president of Creative in San Francisco, partnering with clients and their customers to think big about their brand and worked with strategists and producers to bring those ideas to life in the live medium. Prior to FreemanXP, she developed award-winning integrated marketing campaigns at FleishmanHillard in Washington, DC. Katie has also worked alongside design visionary Bruce Mau to get event organizers to innovate, experiment, and accelerate the evolution of live media using the design-thinking methodology.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]