Adriana Knackfuss

Group Digital Dir – LATAM
The Coca-Cola Company

As Group Digital Director – LATAM at Coca-Cola, Adriana Knackfuss is responsible for the company's end-to-end digital strategy in Latin America, overseeing 4 regions with a strong focus on E-commerce, Data & Analytics and CRM. Along with taking on the responsibility of igniting digital and cultural change within Coca-Cola, Adriana focuses on gaining a deep understanding and addressing consumer needs using digital methodologies (design thinking, lean, agile) and aligning them with business initiatives.

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