Adriana Knackfuss

As Group Digital Director – LATAM at Coca-Cola, Adriana Knackfuss is responsible for the company's end-to-end digital strategy in Latin America, overseeing 4 regions with a strong focus on E-commerce, Data & Analytics and CRM. Along with taking on the responsibility of igniting digital and cultural change within Coca-Cola, Adriana focuses on gaining a deep understanding and addressing consumer needs using digital methodologies (design thinking, lean, agile) and aligning them with business initiatives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.