Tarah Malhotra-Feinberg

Chief Customer Officer
KITE Solutions Inc.

I have spent 20+ years in entertainment and marketing as a translator, creator and ambassador for emerging technologies. I have launched new divisions & practice areas, including the Digital Studio at NBCUniversal and iCrossing's social media & real-time content marketing group. Currently, I lead KITE’s content, communications & customer success teams.

At KITE, we are building the first data-driven platform that helps Global 2000 enterprises map, manage & monitor all of their startup knowledge, activities & relationships across the entire organization. I oversee all of our customer relationships, customer success practice and own growth. In the spirit of kaizen, I'm a student of the ever-changing way people communicate, the emerging platforms supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. I have an insatiable appetite for content, tech and solutions that create value and make life better.

In the past, I built iCrossing's Live Media Studio, the advertising industry's first dedicated resource to real-time content and social marketing. Before that, I led emerging platforms strategy at Real Branding, helped build Big Fuel, was a founding member of the NBCU Digital Studio team (first foray into original content for digital platforms) and worked at HBO during the golden era of The Sopranos, The Wire, Six Feet Under and Sex And The City.

I am seeking partners that believe in a strong interactive community that is devoted to bursting through the boundaries of creative and tech in order to more deeply connect people to each other and global enterprises.

Specialties: Strategy, real-time marketing, startups, digital media, social media, entrepreneurship, mobile, emerging tech/platforms, advertising, film & video production negotiations, partnerships, management, executive strategy.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.