Jennie Averbook leads Innovation at PwC’s Workplace practice. She is an award-winning strategist that brings fifteen years of experience building brands by transforming insights into meaningful experiences for employees and consumers. Most recently, she has partnered with the Workplace by Facebook team to help develop the future state vision of the employee experience. She has spent most of her career bridging the gap between the digital and physical worlds, leading brand insight and strategy for CPG, spirits, retail and tourism brands. Her specialty is connecting what people want to the needs of the business, and using technology to deliver tomorrow's experiences in innovative ways.
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