Sarah Wall

Sarah Wall is Senior Events and Outreach Manager at PPL (PPL exists to ensure that those who invest their time, talent and money to make recorded music are fairly paid for their work), and plays a pivotal role in ensuring PPL actively supports key music industry events ranging from The Great Escape, to the Jazz FM Awards, Classic BRITS and of course SXSW (as a partner of the British Music Embassy, and via support of the PRS Foundation’s International Showcase fund). Another focus of her role is raising awareness of PPL via regional engagement activity and educating performers, labels and the wider industry about the benefits that being a PPL member can bring.

Prior to joining the PPL, Sarah spent 10 years building artists’ careers as an Artist Manager at a frontline international management company (based in London and New York), as well as wearing the hats of A&R, Tour Manager, Label Manager, Accountant and occasional Graphic Designer. Sarah has worked with indie bands, A-list pop and everything in between; on a shoestring through Europe to stadium tours, developing artists from bedroom demos to radio playlists and high profile syncs that can sustain a career.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]