Devon Smith

Devon co-founded Measure, a 2-person studio based in Portland Oregon that helps progressive organizations understand, engage, and influence their audiences. Her current clients include Portland’5 Centers for the Arts, the James Irvine Foundation, International Committee of the Red Cross, Earthjustice, Raise Your Hand Texas, and the Western Arts Alliance.

Prior to founding Measure, Devon was director of analytics at a DC-based agency for four years where her clients included arts organizations (Ford’s Theater, Smithsonian, BBC America), philanthropic foundations (Barr, Bill & Melinda Gates, James Irvine, McKnight, Pew Charitable Trusts, Robert Wood Johnson, Stupski), and nonprofits (Brookings Institution, Business for Social Responsibility, Harvard Business School, National Park Service, Planned Parenthood) among many others. She helped clients use data to more effectively make decisions, plan and manage digital campaigns, and roll out new digital strategies across their organizations. Earlier in her career, Devon worked for the Actors Theatre of Louisville, Corporation for Public Broadcasting, Roundabout Theatre Company, World Science Festival, and Yale Repertory Theatre, in a variety of marketing, development, and general management roles.

In the past two years, she has been a featured speaker at more than a dozen conferences in the US, UK, and Australia including SXSW, Americans for the Arts, Do Good Data, Nonprofit Technology Conference, and Theatre Communications Group. She has also been a guest lecturer at Yale University, American University, Arizona State University, University of Maryland, and is a regular contributor to the DeVos Institute of Arts Management. Devon holds two bachelor’s degrees from the University of Washington, as well as an MBA and MFA from Yale University. She is a Texas native, published playwright, avid vagabond, and novice homebrewer.

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