Leif Norland

VP Studio 431
Landscape Forms

Leif Norland is Vice President of ​Landscape Forms' Studio 431 custom division. Norland came to Landscape Forms from Whirlpool Corporation, where he was the global design director for the cooking category. Under his design leadership of Whirlpool’s KitchenAid brand, Norland helped lead it to a global presence and brand. He was an industrial designer at Prince Corporation/Johnson Controls and Crown Equipment Corporation prior to joining Whirlpool. A native of Kalamazoo, Michigan, Norland received his Bachelor of Fine Arts in Industrial Design from the Center for Creative Studies in Detroit, Michigan. He lives in Saint Joseph, Michigan, with his wife and three children.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.