Saskia Steinacker
Saskia Steinacker is currently Head of Digital Transformation at Bayer, where she leads its digital transformation in close collaboration with the Board of Management. Together with the divisions and functions, she developed the company’s Digital Agenda with a focus on new business models to accelerate new growth. In 2018, Saskia was also nominated for the European High Level Expert group for Artificial Intelligence which supports the implementation of the European strategy on AI. This includes the elaboration of recommendations on future AI-related policy development and on ethical, legal and societal issues related to AI, including socio-economic challenges. From 2013-2016 she led the global digital IT function for Bayer and prior to this the Bayer North America Marketing & Sales IT unit. In both roles, she successfully optimized the technology portfolio of the company to enable business strategies efficiently and reduced the time to market significantly. In 2004, she joined Bayer and held a succession of roles in Marketing, ranging from Multichannel Marketer to Head of Dialog Marketing for Diabetes Care. She graduated from Ecosign Academy with a degree in Communication Design and holds a Master in Business Administration from Liverpool University.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.