Cara Gresser

Cara is a music marketer at Universal Music Canada, leading digital strategy for a roster of artists. Prior to the music industry, she spent 9 years on the global brand marketing team at Four Seasons Hotels and Resorts as the Director, Brand Content & Creative. She played a lead role in the creative and content strategy for all global brand campaigns and supported all lines of business with creative solutions. Cara was also involved in innovating for the brand; she spearheaded the creation of the Four Seasons Film Academy – providing a global, scalable, solution for video storytelling, resulting in award-winning content. Before Four Seasons, Cara was in brand marketing at Holt Renfrew, part of Selfridges Group.