photo of Laura Escude

Laura Escude

CEO
Electronic Creatives

If you’re not familiar with the behind the scenes world of live performances, you may not know the person behind some of the biggest shows in the world such as Kanye West, Jay Z, Miguel, American Idol, and many more.

Laura Escudé (aka Alluxe) went from the being the world’s first Ableton Live Certified Trainer to being the first to implement the software in some of the most prestigious live shows all over the globe. As CEO and Founder of Electronic Creatives, Escudé put her music programming, DJ and controllerist skills to use training programmers and playback engineers for Logic, The Weeknd, Iggy Azalea, Charli XCX, Yeah Yeah Yeahs, Porter Robinson and many more.

Now, she focuses her pioneering spirit on empowering others to not only follow in her footsteps, but to forge their own path forward, building a community of top-performing professionals around the high-level expertise and uncompromising work ethic that precipitated her success.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Laura Escude
Events featuring Laura Escude