Rachel Stoewer is Head of Digital at renowned indie label Cooking Vinyl Records in the UK. With over 10 years of international marketing experience on campaigns including Adele, Bob Dylan, Childish Gambino, CHVRCHES, MGMT, Mumford and Sons, Paul Simon, Passenger and Nina Nesbitt she oversees global digital strategy while remaining at the forefront of the digital landscape and new technologies.
American born, Rachel started her career as a College Marketing Rep for Sony Music in Minneapolis before moving to New York City to join Universal Republic's radio promotion team. She eventually returned to Sony to run the College Marketing Department before Glassnote records approached her to join their NYC team and eventually transferring her to the UK as Head of Marketing. She joined Cooking Vinyl Records in 2016.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.