photo of Brian Bauer

Brian Bauer

Bauer Entertainment Marketing

Brian Bauer is a Nashville-based entertainment marketer, entrepreneur, and President of Bauer Entertainment Marketing (

BEM has produced as much as $6.2 million in sales and 49X ROI per campaign for clients including Tortuga Music Festival, X Games, Luke Bryan, Pretty Lights, NASCAR, Kid Rock, Austin360 Amphitheater, Kanye West, Country Jam, Arcade Fire, Mercy Lounge, Music City Bowl, and Jam Productions.

Prior to founding BEM, Brian co-managed Rockhouse Partners, an entertainment marketing firm owned by global-ticketing company Etix.

Brian launched his marketing career at MTV Networks, RCA/J Records, and Wind-up Records. He was also selected by Universal Music Group, from over 30,000 applicants, to work directly with executives at Warped Tour, Bad Boy Films, and KROQ. While there, he produced a music video featuring Kanye West, Chester Bennington, and Good Charlotte for worldwide release.

As manager and drummer for professional touring and recording bands, including Bryan Scary & The Shredding Tears, Brian shared the stage with artists including Chris Stapleton, Cage the Elephant, and Dhani Harrison. He signed a record deal with Elijah Wood’s Simian Records for an album that reached #6 on iTunes and #30 on Billboard; licensed songs to MTV and Rock Band; and performed at SXSW, Canadian Music Week, and venues across the US, UK, and Canada.

Brian has been invited to speak at major music and sports conferences including Billboard’s Live Music Summit & Awards, SXSW, Music Biz, Event & Arena Marketing Conference (EAMC), Sports & Entertainment Analytics Conference (SEAC), Sports & Entertainment Venues Today (SEVT), the National Sports Forum, Football Bowl Association, and FestForums.

Brian has been nominated to Nashville Business Journal’s “Top 40 Under 40,” Nashville’s Next A-List, and the Nashville Chamber of Commerce “Emerging Leader Award.” He is a member of the Nashville Sports Council and mentor at Helping Our Music Evolve (HOME).

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Brian Bauer
Events featuring Brian Bauer