Walter J. Tucker, MBA, a 15 year music executive & college professor, is the founder of LiveThe.Biz which is the #1 music business education organization. With over 12,500 members, he’s helped educate hundreds of indie musicians on artist development, marketing & music publishing through LiveThe.Biz with interactive discussion panels, on-demand video courses & career coaching. Through strategic partnerships with Microsoft & WeWork, he’s produced several sold-out panels in NYC, Los Angeles, Atlanta & Nashville featuring panelists from over 50 major music brands including: Atlantic Records, BET, MTV, Roc Nation, Spotify, VH1 & more.
Aside from LiveThe.Biz, Walter has also managed the music publishing rights for high profile clients including: Beyoncé, 50 Cent, Jimmy Jam & Terry Lewis, Justin Timberlake, Mike Will Made It, Jazmine Sullivan, Quincy Jones, Jadakiss & Kirk Franklin, just to name a few! For the past 8 years, he's also served as a college professor for The Metropolitan College Of New York where he's taught several courses on the music industry, business, media & publishing.
In 2017, Walter was named "Mr. Music" by Black Enterprise Magazine for their Modern Men of Distinction List. He is the a proud member of several music organizations including The Association Of Music Publishers & The Recording Academy (Grammy Awards). In 2018, LinkNYC selected his LiveThe.Biz brand to be featured on over 113 Digital Billboards across New York City for their 2 year anniversary.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]