Julissa Viana

Sr Dir Global Social Media
Celgene Corporation

Julissa Viana is an experienced global healthcare and corporate communications professional with 20 years of success in creating integrated marketing and digital communications programs, public health partnerships, and disease awareness campaigns.

Currently, Julissa leads Global Social Media at Celgene Corporation and is responsible for the strategy, governance, and management of the Company's 20+ social media accounts, paid social campaigns (both in the US and Europe), and listening and analytics activities.

Prior to Celgene, Julissa held corporate communications positions at Archimedes Pharma, Dainippon Sumitomo Pharma/Sunovion, Novartis Pharmaceuticals and sanofi-aventis. Julissa has also served as a spokesperson for the American Red Cross in Greater New York and served as a board member for various non-profit organizations, including NAMI NYC.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.