Jennifer Tracy is the Senior Vice President of Nickelodeon Velocity, the kids and family unit of Viacom Velocity, a branded content studio that offers full-service marketing solutions and seamlessly integrates brands into cultural conversations.
As the head of Nickelodeon Velocity, Jennifer oversees the development of co-branded campaigns for Nickelodeon partners helping them solve business challenges while building loyalty with the next generation. Her team strategically leverages Viacom’s suite of marketing solutions including branded programming, influence, experiential and shopper marketing to create unique content in all formats for all platforms. Her innovative approach to marketing has helped lead her team to create award-winning, top-performing programs for billion-dollar brands such as Walmart, General Mills, P&G, and Frito-Lay.
Prior to leading Nickelodeon Velocity, Jennifer held several roles within Nickelodeon spanning Franchise Marketing, Integrated Marketing and Digital Sales Strategy. Her vast experience within the Nickelodeon ecosystem has been key in the launch of the network’s first social and digital branded content and experiential marketing programs.
Jennifer lives in Williamsburg Brooklyn, NY with her husband and two daughters.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.